Trademark Attorney Thinks Apps are the Future

Trademark Attorney, Sally Abel, wrote the following this week:

“…regardless of whether any of the new gTLDs is competitive with or even overcomes .com as the domain of choice, the future is not domain names. The future is apps. And the future is now. Over a billion people currently use smartphones; and anyone with a smartphone has less and less need to access the internet, whether by URL or otherwise.

Other than accessing the cash machine, I can already do most of my banking via my mobile phone, using an app made available to me via text. I never access the bank’s website directly so the URL—the domain name—is irrelevant to me. I can also shop, make dinner reservations, download my medical records, book a flight and hotel room, enjoy my favourite podcasts, track my runs and pay my children’s tuition—all this and much more, without leaving my phone… I can also bypass the web completely, downloading via text, like my banking app, or by scanning barcodes (using QR codes for Android apps) that appear in publications or on point of sale advertising.

It is estimated that 70 billion apps will be downloaded worldwide in 2013: 56 billion to smartphones and 14 billion to tablets, according to ABI Research…

I’m not so sure I agree with her completely. I think that there is a lot of value in companies using their domain names. But what if she is 10% right, or 20% right. That is important market share that could be lost to the domain name industry if we just sit on the sidelines.

Read more… | Source: Fenwick.com | Date Posted: 7/23/2013

19 thoughts on “Trademark Attorney Thinks Apps are the Future

  1. Pingback: new era beisbol Espana

  2. Pingback: Christian Louboutin Heels Fotos

  3. Pingback: new balance m574

  4. Pingback: giubbotti moncler donne

  5. Pingback: Christian Louboutin Replik Website Bewertungen

  6. Pingback: nike air max torche 4

  7. Pingback: adidas jogger

  8. Pingback: la boutique moncler

  9. Pingback: CONVERSE JACK PURCELL MENS

  10. Pingback: Nike Air Jordan 1 Retro 25

  11. Pingback: tomboy Celine Sciamma en ligne

  12. Pingback: mbt asante

  13. Pingback: colon supra prezzo

  14. Pingback: MBT scarpe Via Sistina

  15. Pingback: imitacion belstaff

  16. Pingback: mbt zapatos salida espaa

  17. Pingback: Nike Free 3.0 gyakusou

  18. Pingback: basket nike air force one

  19. Pingback: longchamp wo kaufen

Comments are closed.