With ICANN signing registry agreements as I write this post, the new gTLDs are moving forward at break-neck speed. Progress may have seemed slow over the past several years but that is changing and new TLDs will be coming out within the next few quarters.
Because new gTLDs will open up the name space they will be the perfect choice for quick transport to websites, IPs, and apps. I am hoping that the industry will embrace the idea of driving and guiding the development of quick domain name / URL technology. This is an important initiative and the time to do it is now.