Although it appears as if this app uses a kind of QR Code, the article states that they are doing away with them. That makes sense to me. I’m not a fan.
On the surface this seems fantastic. What they seem to be doing is creating a app and a database of advertisements that are scan-able as a whole with a mobile phone. In other words, you just take a picture of the ad and it causes a direct action which may include placing the product in the ad into a mobile shopping cart for you. How great is that? You see something you like in an ad, you take a picture of the ad, and, all of a sudden, you are checking out. I love that idea. It seems quick and efficient if they can get the phone companies to go along with it.
Of course as you read the article, it appears that there is still a type of QR Code in the image. Whatever! The point is that this app allows you to scan the entire ad. I think that’s better. And yes, it will probably take you to a website.
My excitement here comes from the ingenuity. I still would like to see the domain industry develop an industry-standard method to scan and go to a URL.
Read the story… | Source: Advertising Age
I was meeting with some friends after church today and we were talking about our plans. In the conversation one of my friends asked another for someone’s phone number. Her reply was, “I don’t remember, I just press the button.” This got me thinking about how speed dial has replaced our memory and even our address books for many telephone numbers. We naturally gravitate towards what is easier.
It also got me thinking about what most people are overlooking; Mobile Mfgrs. are planning to build one very strong QR/bar code reader into the operating systems of mobile phones and I don’t think it will include the ability to read URLs. I may actually have an in with some people who are doing this with mobile phone makers but they don’t want to work on the URL aspect without industry support. I can’t do it myself.
I can’t stand QR codes in their present form. But if they are native to mobile devices that will change how reliable, ubiquitous, and how practical they will become. And they don’t require a URL. One can direct them to the billions of new IP addresses available under IP V6. It will become faster to scan a bar code or QR code than it is to type in a URL.
That could change things. It won’t usurp domains ever but it can take away the 5% and 10% growth rates we’ve all benefitted from over the past 15 years.
I’m not the only one who feels this way about QR codes. A company called Digimarc recently developed an application that recognizes patterns in images and text using an invisible watermark (only visible through their application but not to the human eye). This way print media can bypass the square QR code. I haven’t tested the app yet but I like the idea of this much better than QR codes too.
There are lots of ways to move people from print or outside media to digital. It’s my view that we can come up with more and better ways to do so with domain names and URLs.
Trademark Attorney, Sally Abel, wrote the following this week:
“…regardless of whether any of the new gTLDs is competitive with or even overcomes .com as the domain of choice, the future is not domain names. The future is apps. And the future is now. Over a billion people currently use smartphones; and anyone with a smartphone has less and less need to access the internet, whether by URL or otherwise.
Other than accessing the cash machine, I can already do most of my banking via my mobile phone, using an app made available to me via text. I never access the bank’s website directly so the URL—the domain name—is irrelevant to me. I can also shop, make dinner reservations, download my medical records, book a flight and hotel room, enjoy my favourite podcasts, track my runs and pay my children’s tuition—all this and much more, without leaving my phone… I can also bypass the web completely, downloading via text, like my banking app, or by scanning barcodes (using QR codes for Android apps) that appear in publications or on point of sale advertising.
It is estimated that 70 billion apps will be downloaded worldwide in 2013: 56 billion to smartphones and 14 billion to tablets, according to ABI Research…
I’m not so sure I agree with her completely. I think that there is a lot of value in companies using their domain names. But what if she is 10% right, or 20% right. That is important market share that could be lost to the domain name industry if we just sit on the sidelines.
Read more… | Source: Fenwick.com | Date Posted: 7/23/2013
I think we, as an industry, have a great opportunity right now (beyond new gTLDs). This is one of those things or applications that players in the new gTLD business should take advantage of.
Let me know what you think. We need more industry players involved.